Case Study: Equip achieves 47% MoM sign-up growth with Storylane

How Equip achieved a 47% MoM increase in sign-ups and converted 85% of demo inquiries

Storylane worked with Equip, a self-serve B2B SaaS company in HR tech that helps recruiters screen candidates with automated assessments. Equip wanted to improve sign-ups from ad landing pages and save time spent on demo calls, especially as a lean team with fewer than 10 employees.

Storylane helped Equip embed an interactive demo that walked users through two key product flows: creating an assessment and viewing results. The demo increased accounts created from the ad landing page by 47% month over month, converted 85% of leads after viewing the demo without a call, and contributed to 5x more leads and 3x sales velocity.

Equip

Aishwarya Lohi

Product Marketer