Case Study: Channable achieves a 27% unique click-through rate and 66% demo completion rate with Storylane

How Channable achieved a 27% unique click-through rate and a 66% demo completion rate

Storylane worked with Channable, a SaaS eCommerce company in Utrecht, to help introduce users to a new Dynamic Image Editor feature. Channable wanted a better way to showcase the feature’s value, guide users quickly, and turn interest into trial sign-ups without creating a time-consuming process for the sales team.

Using Storylane’s interactive demo, Channable created a seamless, conversational product tour that was placed prominently on the product landing page as a gateway to a one-month trial. The demo delivered a 27% unique click-through rate and a 66% completion rate, helping generate 5x more leads and 3x sales velocity while saving the sales team valuable time.

Channable

Sophie Martinon

Sr. Product Marketing Manager