Case Study: Campminder cuts sales time by two-thirds with Storylane

How Campminder refreshed an old-school buying experience to cut sales time by two-thirds with Storylane

Campminder, a summer camp software company in Colorado, faced a long, old-school sales process with busy, non-technical buyers who needed to see the product before moving forward. With a broad product portfolio and mostly inbound leads, the team struggled to explain the value quickly and spent too much time on discovery calls, live demos, and Q&A.

Using Storylane’s interactive demos for buyer enablement, sales outreach, and post-call leave-behinds, Campminder was able to give prospects product context before meetings and follow up with feature-specific walkthroughs. Storylane helped cut sales cycles from as long as 6 weeks to as little as 2 weeks, improve sales velocity by 3x, generate 5x more leads, and uncover new cross-sell opportunities for additional products.

Campminder

Melany Hallgren

Sales Manager