Case Study: BugHerd boosts trial conversion rates by 6.45% with Storylane

How BugHerd got over 150,000 impressions and increased trial conversion rates by 6.45%

BugHerd, a bug tracking and visual feedback SaaS company based in Melbourne, wanted a better way to engage website visitors and increase trial sign-ups. Working with Storylane, they added an interactive demo to their homepage to help prospects understand the product more quickly and see its value in real use cases.

Storylane built a streamlined demo that focused on core actions like leaving feedback, selecting elements to comment on, and managing feedback, then iterated it down from eight steps to five and added stronger CTAs. The result was over 150,000 impressions, a 6.45% increase in trial conversion rates over four weeks, 5x more leads, and 3x sales velocity, with average interaction time rising from 3.5 to more than 5 minutes.

BugHerd

Shilpa Wason

Head of Growth