Case Study: BigTeams boosts leads and sales velocity with Storylane

How BigTeams sells tech to non-tech buyers with Storylane

BigTeams, a team management software company for schools, needed a better way to sell to busy, non-technical athletic departments with multiple stakeholders and limited time. Using Storylane, BigTeams looked for a way to make product evaluation easier and more engaging for prospects before live sales conversations.

With Storylane, BigTeams created self-serve interactive demos, feature-specific walkthroughs, and sales leave-behinds, while also capturing intent signals through demo engagement and account reveal. Storylane helped BigTeams generate 284 leads in six months, reach a 34% engagement rate and 6% CTR, and contribute to 5x more leads and 3x sales velocity overall, while also saving 25 hours of prospect time.

BigTeams

Jeenifer Motze

Vice President of Customer Development