Case Study: Adthena achieves 37% engagement and 8-minute viewing time with Storylane

How Adthena achieved a 37% engagement rate and avg viewing time of 8 minutes

Adthena, a business intelligence and machine learning company based in London, wanted a better way to generate leads and help its team close more customers. Using Storylane’s interactive demo platform, the team aimed to create a more engaging product experience for prospects while keeping the story and branding consistent across the demo.

With Storylane, Adthena built an interactive demo that put their app directly in front of prospects and encouraged deeper engagement. The result was a 37% engagement rate, 16% lead conversion rate, over 8 minutes of average viewing time, 5x more leads, and 3x sales velocity, showing that Storylane helped drive both stronger pipeline activity and more meaningful sales conversations.

Adthena

Charlotte Langston

Global Demand Generation Manager