Case Study: Sparkways achieves a bold brand refresh with Storyfolk

Sparkways refreshes brand across 58-page guidelines with Storyfolk

Sparkways, a 137-year-old not-for-profit focused on education pathways, engaged Storyfolk for a brand refresh. Formerly known as TRY Australia, the organization faced the challenge of honoring its long legacy while modernizing its brand to connect with two distinct audiences: Early Learning and Youth Services. They needed a new brand identity that would empower their staff and resonate across these different demographics.

Storyfolk implemented a comprehensive strategy-led refresh, which included a new name, logo, color palette, typography, and extensive brand guidelines. The solution was built around the concept of "igniting the journey," using a dynamic visual language and a flexible color system to give each sub-brand a distinct yet cohesive feel. The result was a unified and impactful brand that allowed Sparkways to stand out in its sector, with Storyfolk delivering a 58-page guide to ensure all stakeholders could confidently use the new brand direction.

Sparkways