Case Study: Noble Bootleggers achieves award-winning brand recognition with Storyfolk

Noble Bootleggers wins silver and bronze at the Australian Distilled Awards with Storyfolk

Noble Bootleggers, a family-owned gin distillery, sought to enhance its market presence and redefine its brand image after garnering limited traction. They approached Storyfolk for a comprehensive rebranding solution to create a visually compelling, Art Deco-inspired identity.

Storyfolk crafted a sophisticated yet playful visual identity, including a custom typeface and modular patterns, to reflect the distillery's experimental ethos. This new branding was a resounding success, winning silver and bronze awards at the Australian Distilled Awards in 2019. The Storyfolk rebrand also helped Noble Bootleggers secure contracts with new distributors, specialty stocklists, and hotels, elevating its standing in the competitive market.

Noble Bootleggers