Case Study: Mental Health First Aid Australia achieves a cohesive, accessible visual identity with Storyfolk

Mental Health First Aid Australia creates a cohesive global infographic style with Storyfolk

Mental Health First Aid Australia, a not-for-profit organization delivering community mental health education, needed to disseminate crucial information globally. Their challenge was to create a consistent and sensitive visual identity for their programs across various platforms, including their website, to address topics like suicide and depression in an engaging and considerate way. They engaged Storyfolk for infographic, illustration, and design services.

Storyfolk first conducted a workshop to develop an infographic style that connected with the organization's values. They created a visually cohesive and on-brand language that was applied universally, including to a suite of informative guides and the website. This solution empowered individuals and organizations with the tools to foster mentally healthy environments, successfully raising awareness and supporting Mental Health First Aid Australia's mission on a global scale.

Mental Health First Aid Australia