Case Study: Helfie humanises its AI healthcare experience with Storyfolk branding and UX design

Helfie earns 2 awards for AI healthtech branding and UX design with Storyfolk

Helfie, an AI-powered health platform, faced the challenge of creating clarity, trust, and connection for its complex technology across diverse government, enterprise, and consumer audiences. Their existing brand needed greater warmth and flexibility to build a more intuitive and human digital experience that could guide different users. Storyfolk was partnered with to strengthen the brand's communication and user experience.

Storyfolk addressed this by designing a digital experience structured around real user journeys rather than the technology itself. Through extensive UX exercises, they developed a new information architecture, an expanded visual language, and a messaging framework to make the sophisticated healthcare AI feel accessible and human. The solution provided Helfie with a strategic framework and cohesive brand ecosystem to effectively scale across its different audiences and applications.

Helfie