Case Study: Teach For America boosts recruitment with Storydoc

How Teach For America Transformed Recruitment with Digital, Personalized Brochures Using Storydoc

Teach For America, a national nonprofit focused on educational equity, faced a significant challenge with its outdated teacher recruitment strategy. For decades, it relied on costly printed brochures and a basic digital PDF that offered no personalization, visibility into engagement, or agility for a nationwide operation. Seeking a modern solution to reduce budget waste and better connect with college students, the organization turned to Storydoc for its digital document platform.

By implementing Storydoc, Teach For America replaced its static materials with personalized, interactive digital brochures. The solution featured a seamless Salesforce integration that automated the creation of thousands of regionally tailored documents. This resulted in 15,000 active engagements with a 14% click-through rate, an average read time of over 7 minutes, and the complete elimination of recurring print costs. Storydoc enabled a data-driven and highly efficient recruitment engine that dramatically boosted engagement and delivered a high ROI.

Teach for America

Taylor Burke

Vice President of Growth Marketing and Marketing Operations