Case Study: Deliveright boosts presentation engagement and A/B testing with Storydoc

How Deliveright Tested Customer Preferences with Deck Analytics

The logistics and technology company Deliveright struggled with creating impactful, scalable marketing and investor presentations using traditional tools like PowerPoint and Google Slides. Their static decks failed to effectively showcase their services, prompting them to seek a new solution from the vendor Storydoc.

Storydoc transformed Deliveright’s static slides into interactive presentations, which allowed them to easily A/B test different versions and integrate features like a calendar widget. This switch provided the Deliveright team with full analytics into customer and investor engagement, offering valuable insights into view counts and session durations to see which content got the most traction.

Deliveright

Doug Ladden

Co-Founder and Chief Executive Officer