Storydoc
15 Case Studies
Case Study: Spot doubles conversion rates with Storydoc
A Storydoc Case Study
How Spot by NetApp Doubled their Conversion Rates with Storydoc
Spot by NetApp, a leading software startup specializing in cloud infrastructure analytics and automation, struggled to generate qualified leads for their sales demos. Their digital marketing lead, Boris Zlatkin, experimented with text-only emails and static PDF decks with little success before discovering Storydoc's interactive deck platform.
By switching from static PDFs to an interactive, story-focused Storydoc deck, Spot immediately saw improved results. The solution doubled their prospect conversion rate and led to 40% more prospects reading the deck in its entirety. Storydoc also enabled Spot's team to quickly deploy and test new iterations of their content to further optimize performance.
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Spot
Boris Zlatkin
Digital Marketing Lead