Case Study: Wing Assistant boosts organic traffic and content efficiency with StoryChief

StoryChief streamlines content creation and amplifies online presence for Wing Assistant

Wing Assistant, a Berkeley-based SaaS marketplace that provides remote talent to SMBs, startups, and executives, needed a better way to manage content creation and distribution with a lean team and limited resources. To streamline collaboration across internal writers and external contributors, the company adopted StoryChief’s content collaboration and publishing platform.

With StoryChief, Wing Assistant centralized drafting, feedback, approvals, and multi-channel publishing in one place, allowing a small content team to work more efficiently and publish faster. The result was a 3x boost in workforce efficiency and a 367% increase in organic traffic, as StoryChief helped the team produce more high-quality content and improve its online presence.

Wing Assistant

Roland Polzin

Co-Founder and CMO