Case Study: The Fat Lady saves up to one hour per article with StoryChief

How The Fat Lady makes content great again (with a little help from StoryChief)

The Fat Lady, a multiple award‑winning content marketing agency led by Koen Denoif and Frank Geerts, faced fragmented collaboration as writers relied on Google Docs in different ways, producing incoherent layouts and slow, copy‑paste multi‑channel publishing. To centralize workflows and simplify distribution they adopted StoryChief’s content management platform and editor.

StoryChief delivered a unified editor with editorial briefs, review/approval workflows, built‑in SEO and readability scores, WordPress integration and channel‑specific customization, all set up in about 15 minutes. Using StoryChief, The Fat Lady now writes, reviews and publishes from one place, embeds external content and optimizes SEO in real time—saving up to one hour per article and streamlining their content distribution.

The Fat Lady

Barbara Goffaerts

Digital Marketer and Content Manager