Case Study: Neckermann (Thomas Cook Belgium) achieves 50% reduction in visitor acquisition costs and 50% higher click-through rate with StoryChief

How StoryChief helps a travel agency inspire your next best vacation

Neckermann, part of the Thomas Cook Group and one of Belgium’s leading tour operators, runs the bilingual (French/Dutch) Compagnon site to inspire travelers with tips, offers and stories. Faced with high-volume daily publishing and the need to coordinate staff and freelance guest writers across languages, Neckermann needed a centralized, easy-to-use solution to manage content creation and collaboration.

StoryChief was implemented as the team’s daily editorial platform, enabling 27 content creators and unlimited guest writers to draft, brief, review and publish around five articles per day through a unified workflow. Using StoryChief reduced costs to attract a new audience by 14%, cut the cost to get new website visitors by 50% and increased click‑through rate by 50%, while freeing time for the team to focus on strategy and inspiration.

Neckermann

Amély Mondy

Social Media and Content Specialist