Case Study: iProv boosts content marketing efficiency with StoryChief

How StoryChief became the single source of truth for all content marketing operations at iProv

iProv, a U.S.-based digital-first marketing agency, was struggling with inefficient content management as its remote team worked across multiple Google Docs versions, lacked SEO support in Docs, and needed a simpler way for non-technical staff to publish in WordPress. To solve this, iProv turned to StoryChief, an all-in-one content marketing platform.

With StoryChief, iProv centralized planning, collaboration, publishing, and analytics in one content calendar, making it easier to manage client approvals, social media, podcast, and email workflows in a single place. The result was a more streamlined operation, with iProv planning content a year ahead and reporting 50% more efficient marketing processes, while using StoryChief’s data insights to make better, fact-based recommendations for clients.

iProv

Patrick Laughlin

Chief Executive Officer