Case Study: Bloovi saves up to 4 hours per article and reaches about 11,000 extra readers per month with StoryChief

How Bloovi.be saves up to 4 hours per article and how they reach more people

Bloovi is an online publisher covering digital marketing and trends that produces 3–4 articles per day and relies on a large network of freelance contributors. Their content managers formerly spent around 80% of their time on inefficient, backend tasks—each article took about 6 hours to write, edit and distribute across roughly 15 channels—so Bloovi adopted StoryChief to centralize collaboration and multichannel publishing.

StoryChief delivered an all‑in‑one publishing platform that centralizes workflows, approvals and multi-channel distribution, removes manual copy‑pasting and lets unlimited users (freelancers and editors) collaborate in one content calendar. The result: StoryChief saves up to 4 hours per article (about 80 hours/month), expands distribution to 30+ channels, and drives measurable impact including ~408,750 extra impressions and ~11,000 extra readers per month (ad‑spend equivalent), while speeding feedback and approvals.

Bloovi

Alexander Bouckaert

Content Manager