Case Study: ink. achieves streamlined collaboration and SEO-optimized writing with StoryChief

Copywriting collective meets in one platform to collaborate easier and write better

Ink., a Ghent-based copywriter collective led by Jill Mathieu, needed to centralize collaboration and streamline a messy review process that spanned Word, Google Docs, email and WhatsApp. They chose StoryChief — a content collaboration platform with built-in SEO and readability guidance — to get all writers and clients on the same page and maintain consistent layouts.

StoryChief’s guided SEO and readability tips, centralized editing and clear feedback/approval flows immediately improved Ink.’s workflow: writers save time on layout, produce content faster, and share optimization scores with clients to build trust. As a result, Ink. reports quicker reviews, higher confidence in copy quality, and the ability to deliver more optimized work with less effort using StoryChief.

Ink.

Jill Mathieu

Freelance Copywriter and Founder