Case Study: Absoluut achieves a centralized, efficient content workflow with StoryChief

Absoluut used StoryChief to manage the content creation process for Vlaanderen Vakantieland

Absoluut, a communications agency working with clients like Vlaanderen Vakantieland, faced an inefficient content process that involved coordinating 20+ partners and editors through email and Word files, with version chaos and a separate SEO check that stretched some projects to over a month. To solve this, Absoluut turned to StoryChief for a centralized content hub.

StoryChief implemented an in-app editor for real-time collaboration, scheduling and automated publishing, plus a native SEO Optimizer to remove the need for third-party SEO tools. As a result, StoryChief helped Absoluut centralize work across 20+ partners (and teams of 30+ contributors), eliminate long back-and-forths, and enable scheduled publishing in just a few clicks—streamlining the entire content workflow.

Absoluut

Thomas Klein

Head of Digital