Case Study: WiBU achieves a seamless digital commerce experience with Storyblok

WiBU - Customer Case Study

WiBU, a full-service provider for the care and healthcare market, wanted to relaunch its existing eCommerce platform and corporate website to create a central digital touchpoint for customers. The company also needed a CMS that could combine content and commerce, support sales and marketing workflows, increase self-service and loyalty, and improve efficiency through better integration of online and offline sales. Storyblok was chosen to help meet these goals alongside the broader digital transformation.

With Storyblok, WiBU and its implementation partner Valantic integrated the main website with an eCommerce layer and connected it to a responsive PIM setup using best-of-breed technologies, including Storyblok, Spryker, ViaMedici, and Cloudinary. The solution was delivered under an ambitious 7–9 month timeline and helped create a more seamless, multidimensional digital journey for customers, while improving content management and supporting the company’s long-term platform consolidation plans.

WiBU