Case Study: Urban achieves flexible content operations with Storyblok

Urban - Customer Case Study

Urban is an app and web service that lets customers book spa and clinic treatments at home within 60 minutes. The company wanted to move its website from a monolithic architecture to a Jamstack setup, while giving its content marketing team more flexibility and reducing the amount of developer work needed to make page changes. Urban worked with Storyblok, using its headless CMS as part of a component-based site approach.

Storyblok helped Naturaily build an intuitive, safe, and predictable content editing experience with Storyblok functioning as an inside-CMS web builder. This allowed Urban’s marketing team to create and update pages more independently, streamlined content operations, and cut down developer involvement for routine changes. The case study does not provide specific numerical results, but Storyblok clearly improved workflow efficiency and content control.

Urban