Case Study: Unzer streamlines its rebranding and content management with Storyblok

Unzer’s transformation for the modern finance age

Unzer, a Berlin-based provider of payment and commerce solutions for European merchants, needed a better way to support its rebranding and manage a large, hard-to-maintain website. After struggling with a PHP-based TYPO3 setup, the team looked for a headless CMS that could simplify content management and help tell its new brand story online. Storyblok was chosen to support the transition.

With Storyblok, Unzer rebuilt its website and shop using reusable components, a unified library, and the Visual Editor for easy live preview and publishing. Storyblok also integrated with Netlify, NuxtJS, and Astro, enabling both production and developer workflows. The result was a faster website build time of 1.5 months, with a custom component built in just 1 hour, and a simpler go-to-market process for the team.

Unzer

Ann-Sophie Sadeghian

Junior Marketing Associate