Case Study: Nissan Motorsports modernizes its brand experience with Storyblok

Taking the Nissan Motorsports brand to the next level

Nissan Motorsports (NISMO), the high-performance division of Nissan Motor Co., wanted to take its brand to the next level with a more unified, modern digital experience. Working with Storyblok, they needed to replace a fragmented set of websites with a single online platform that better reflected the brand’s DNA and improved the user experience for fans.

Storyblok helped Razorfish France build the new NISMO site using a headless CMS setup with React.js, Next.js, Vercel, and Sketchfab. The result was a more immersive and visually advanced website, with development time reduced by 30–40% and improved efficiency, plus top Lighthouse scores including 100% for accessibility, best practices, and SEO.

Nissan Motorsports