Case Study: Emarsys achieves a smooth brand site migration with Storyblok

Take it_ makes the dream of a smooth transition come true for Emarsys

Emarsys, an omnichannel customer engagement platform, faced significant challenges with its rigid and inefficient WordPress CMS, which hindered design flexibility, complex content management, and collaborative workflows. Seeking a more modern and scalable solution, Emarsys partnered with the vendor Storyblok to migrate to a headless content management system.

Storyblok provided a dynamic and intuitive CMS that facilitated an effortless migration from WordPress. The solution, implemented in just three weeks, utilized an atomic design approach to create a toolbox of reusable components, granting Emarsys unmatched flexibility for its content. The result was a revitalized brand site that became an internal benchmark and positioned the company to use Storyblok for more complex future projects.

Emarsys

Arnel Neudam

Head of Corporate Design