Case Study: Spielwarenshop Härtle unifies shopping across stores with Storyblok

Spielwarenshop Härtle - Customer Case Study

Spielwarenshop Härtle, a long-time customer of Modellbau Härtle, wanted to bring its existing OXID shop together with a new toy store into one connected shopping experience. The challenge was to make both stores feel unified while keeping the shopping journey personal, family-friendly, and innovative. Storyblok provided the headless CMS used in the project.

Storyblok helped conceptualize and design the UI/UX using Atomic Design and implemented the new platform together with the existing OXID store. The solution introduced features like a gift finder and gift box, and enabled combination shopping so customers only need to log in once to buy from both stores at the same time. The case study does not provide specific numerical results, but it highlights a smoother, more integrated multi-store experience delivered by Storyblok.