Case Study: Xlash achieves global eCommerce scalability with Storyblok

Setting Xlash up for Global eCommerce Expansion

Xlash, a fast-growing makeup and skincare brand, was struggling with a messy WordPress setup spread across 8 separate stores for multiple markets. This made content updates repetitive, created manual stock-sync issues with their ERP, and limited their ability to scale efficiently across locales. They turned to Storyblok, using its CMS with Centra and other integrations to support their global eCommerce expansion.

With Storyblok’s Visual Editor and centralized content management, Xlash was able to localize pages more easily, streamline workflows, and let both technical and non-technical teams build and preview content across markets. The new site launched in 4 months, and within a month organic traffic had nearly doubled, with 90% of visits coming from mobile. Storyblok also helped Xlash scale to 120+ countries, 12 languages, and over 7 currencies.

Xlash

Emelie Samuelsson

Head of Tech