Case Study: Razorfish France and Renault launch an immersive digital museum with Storyblok

Razorfish France - Customer Case Study

Razorfish France worked with Renault to create “The Originals Renault,” a fully immersive digital museum and e-shop experience. The challenge was to launch quickly, make content management simple for both technical and non-technical teams, and provide a user-friendly CMS with real-time visual editing. Storyblok was the headless CMS used to help meet these needs.

Storyblok enabled Razorfish France to build, manage, and preview the experience with strong front-end flexibility and intuitive content types. The result was a 100% virtual museum launched in less than six months, available in six languages, with more than 50 car models showcased and an integrated merchandise e-shop. Storyblok also supported easy onboarding so Renault’s teams could manage content independently.

Razorfish France

David Vettese

Technical Director