Case Study: ProWritingAid achieves marketer and developer independence with Storyblok

ProWritingAid's 90 day website and app build time

ProWritingAid, the Oxford-based writing software company, needed a more scalable way to manage its blog, educational content, landing pages, and desktop app onboarding without relying on developers for every update. With its in-house CMS and markdown-based setup slowing content publishing and creating extra complexity for editors, the team looked for a headless CMS that would restore marketer independence and support continued growth.

Storyblok provided the solution with a headless CMS powered by the Visual Editor, custom workflows, and framework agnosticism, allowing ProWritingAid to keep using C# and Pug.js while migrating content gradually. The move to Storyblok took just 3 months, included over 2,000 migrated articles, and helped drive a 30% increase in organic traffic within 3 months, while also enabling easier A/B testing and faster content launches.

ProWritingAid

Chris Banks

Co-Founder/CEO