Case Study: Paul Smith achieves faster, more immersive eCommerce experiences with Storyblok

Paul Smith - Customer Case Study

Paul Smith, a globally renowned British fashion brand, faced digital challenges with its outdated, custom-built CMS. The old system suffered from performance issues, a lack of composable architecture, and limited integration capabilities, which hindered its ability to recreate its flagship store experience online. To modernize its digital offering, Paul Smith partnered with the vendor Storyblok for its headless CMS.

The solution implemented by Storyblok provided a flexible, composable architecture that decoupled content from the presentation layer. This was part of a tech stack that included Klevu for search and Cloudinary for digital asset management. The results were significant, including a 50% increase in page performance, a 0.8s First Contentful Paint, and a 92 Lighthouse SEO score. Storyblok's platform also enabled the content team to work more autonomously and efficiently.

Paul Smith