Case Study: Ollie achieves a future-proof rebrand with Storyblok

Ollie's journey to rebrand and build a future-proof site

Ollie, the US pet food brand, needed to rebrand and future-proof its website while reducing dependence on developers. Its tightly coupled Django-based CMS made it hard for marketers to use a WYSIWYG editor, reuse components, and support a cloud-native, API-first approach.

Storyblok provided the headless CMS solution, helping Ollie rebuild on React and Next.js with component-based architecture and the Visual Editor. With Storyblok, Ollie enabled marketers to create and manage content independently, improved collaboration across engineering, marketing, product, and design, and increased software change velocity while supporting A/B testing and faster campaign launches.

Ollie

Joshua Cotton

VP of Engineering