Case Study: Yoco rebrands and scales its website with Storyblok

How Yoco rebranded to become South Africa’s biggest payment solution provider using Storyblok

Yoco, South Africa’s biggest payment solutions provider for small businesses, needed a secure, easy-to-use CMS that could keep up with its growth. After relying on Wix and WordPress, the team wanted developers to stay on their existing tech stack while giving marketing and design teams more independence to manage content without constant developer support. Storyblok was the vendor chosen to help meet those needs.

With Storyblok, Yoco rebranded and rebuilt its website on a future-proof setup using its Visual Editor, reusable components, and third-party integrations for analytics, tracking, and A/B testing. The new site let non-technical teams work independently, enabled faster content updates, and supported rich media while maintaining performance. Storyblok helped Yoco launch its rebranded website in May 2020 and scale its online presence across the South African market.

Yoco

Daniel Fabre

Digital Marketing Manager