Case Study: WUSTHOF launches a global direct-to-consumer site in 3 months with Storyblok

How Wüsthof launched a global direct-to-consumer site in 3 months

Wüsthof, a global manufacturer of knives and kitchen tools with over 200 years of history, faced significant challenges in launching a direct-to-consumer eCommerce presence. Their previous setups on Magento 1 and Shopify lacked the scalability, unified infrastructure, and centralized content management needed for global growth. They struggled with misaligned tech stacks across regions, siloed product catalogs, and an inability to visually create and manage content, which restricted their brand ownership and digital experience.

By implementing Storyblok's headless CMS, Wüsthof gained a scalable and visual content management system integrated with Shopify. Storyblok provided a centralized hub for global product catalogs, a best-of-breed approach for integrations, and powerful workflow tools for cross-team collaboration. The solution, implemented in just three months, led to impressive results: a 39.24% increase in website users, a 50% boost in organic traffic, and a 50% increase in revenue within 60 days of launch.

WUSTHOF

Jamaliya Cobine

Executive Vice President Direct to Consumer & Digital Marketing