Case Study: TomTom Achieves Faster Global Content Operations with Storyblok

How TomTom creates content for a moving world

TomTom, the Amsterdam-based geolocation technology company, needed a faster and more accessible way to manage global content. Its legacy system made it difficult for teams to create pages, required too much technical support, offered no visual previewing, and slowed onboarding for non-technical users.

TomTom implemented Storyblok’s headless CMS, including the Visual Editor, Workflows, Discussion, and component-based schemas, alongside a modern stack built with NextJS, TypeScript, Tailwind, Docker, Azure DevOps, and Kubernetes. With Storyblok, TomTom cut content operations speed by 50%, reduced development time for some pages from about an hour to 10 minutes, lowered content development costs by 30%, and saw a two-fold improvement in SEO performance.

TomTom

Danielle van Zuijlen

Web Operations Manager