Case Study: Panini reduces time to market with Storyblok

How Panini frees its teams and reduces time to market with Storyblok

Panini, the global collectibles, digital media, publishing, and distribution brand, was struggling with a traditional PHP-based CMS that made projects complex, slowed collaboration, and forced developers to build entire frameworks before editors could make changes. With growing demands across multiple websites and languages, Panini needed a more flexible way to manage content and launch new campaigns faster.

Storyblok replaced that legacy setup with a headless CMS approach that separated content from presentation and allowed Panini to manage multiple global sites in one place. With Storyblok, Panini reduced time to market from days to just a few hours, cut costs and infrastructure overhead, improved team collaboration, and now supports seven main websites in over 20 languages.

Panini

Nicola Cerchiari

Technical Development Manager - Full-Stack Developer