Case Study: Stronger Boosts Orders by 167% with Storyblok

How Made People used Storyblok to optimize growth and rebrand for Stronger

Stronger, a Swedish activewear brand, wanted to rebrand for international growth and move beyond its rigid Magento setup. Its old monolithic architecture made it hard for developers and content teams to work efficiently, especially when managing localized content across markets. Stronger partnered with Storyblok and the agency Made People, using Storyblok’s headless CMS and Visual Editor to support a more flexible, scalable eCommerce experience.

Storyblok helped Made People rebuild Stronger’s storefront with reusable components, deep integrations, and localized content support across 120 countries, 8 languages, and 7 currencies. The new setup streamlined content updates and improved performance, leading to a 167% increase in orders, 172% increase in total revenue, 123% increase in total traffic, and a 14% increase in mobile conversions.

Stronger

Hanny Eldblom

Head of E-commerce