Case Study: Green Paper Products achieves built-in scalability with Storyblok

How Green Paper Products achieved built-In scalability

Green Paper Products, a sustainable eCommerce company, needed a website that could keep up with its rapid growth. Its custom-built .NET monolith was difficult to scale, hard to optimize for SEO, and couldn’t easily connect with marketing platforms. Storyblok was brought in as the headless CMS solution, alongside Shopify, Algolia, and Klaviyo.

Storyblok and VividFront rebuilt the site with a headless architecture that made it easier to add products and pages, improve flexibility, and strengthen SEO with new content types like a blog and FAQ section. The new website launched in just four months and delivered measurable gains for Green Paper Products, including a 16% decrease in sitewide bounce rate, a 25% increase in direct traffic conversion rate, and a 12.5% increase in sitewide conversion rate.

Green Paper Products

Aaron Saks

General Manager