Case Study: FloEnergy builds a scalable renewable energy digital presence with Storyblok

How FloEnergy built a digital presence as the first 100% renewable energy retailer in Singapore

FloEnergy, Singapore’s most prominent independent electricity retailer and first 100% renewable energy retailer, needed a scalable, easy-to-use content management solution to keep up with a fast-moving energy market. The team wanted a CMS that would let non-technical staff update daily rates and marketing content quickly, while allowing developers to work with familiar tools and focus on product innovation. Storyblok provided the headless CMS foundation for this need.

With Storyblok, FloEnergy built its website in under 4 months using NextJS, Chakra UI, React, and reusable components, while marketers could manage content through the Visual Editor without developer help. Storyblok also supported roles and permissions, image optimization, and fast deployment, helping FloEnergy cut time to market to 24 hours and triple in size within one year.

FloEnergy

Kevin Wijaya

Head of Marketing