Case Study: CHRONEXT builds a mobile app from scratch and triples app session times with Storyblok

How CHRONEXT Built a Brand New Mobile App with Storyblok

CHRONEXT, the luxury watch eCommerce retailer, wanted to build a new iOS mobile app from scratch and needed a headless CMS that could support non-web content, personalized user journeys, role-based user management, and centralized control without requiring constant app redeployments. They chose Storyblok to replace a web-only setup and give both marketers and developers a flexible way to manage mobile content and app configuration.

With Storyblok, CHRONEXT built a mobile app prototype in just 7 weeks and created reusable content blocks, dynamic forms, custom components, localization workflows, and app experiences tailored by login state, country, and campaign. The result was faster content updates, more agile marketing operations, and a measurable lift in engagement, with app session times tripling from 2 minutes on the website to 5 minutes in the mobile app.

CHRONEXT

Emanuel Schleussinger

Chief Technology Officer