Case Study: Globus Streamlines 80,000 Pages into a Unified Digital Experience with Storyblok

Globus - Customer Case Study

Globus, a Czech retail chain operating hypermarkets, faced a major content challenge as over 80,000 pages and customer data were spread across CRM, marketing, and e-commerce systems, creating redundancy, inefficiency, and a fragmented user experience. Using Storyblok’s headless CMS, Globus aimed to unify its digital content and streamline its retail experience.

Storyblok helped Globus consolidate its content into a centralized system, also serving as a digital asset management tool for promotional information. As a result, Storyblok reduced Globus’s content sprawl from over 80,000 pages to 4,000 highly optimized pages, while replacing outdated legacy systems and improving operational efficiency.

Globus