Case Study: Urban Jungle achieves a future-proof, high-performing eCommerce experience with Storyblok

Crafting a perfect consumer journey for a cosmetics brand

Urban Jungle, a cosmetics brand under Vanity Group, wanted to build awareness for its first social media-focused beauty brand while ensuring a fast, flexible, future-proof eCommerce experience. Working with Storyblok and agency partner Raak Creative, they needed a headless CMS setup that could support strong design freedom, smooth performance, synchronized product data, and better content workflows.

Storyblok helped power the new platform alongside BigCommerce, Nuxt.js, and GraphQL, enabling faster data loading, improved video performance, role-based content management, and easier deployment through pipelines. The result was a more streamlined customer journey and measurable technical gains, including a 91% Lighthouse Best Practices score and an 88% Lighthouse SEO score.

Urban Jungle