Case Study: Claro creates personalized experiences for 70 million customers with Storyblok

Claro’s journey in creating personalized experiences for 70 million customers

Claro, Brazil’s and South America’s largest broadband and telecommunications company, needed a modern CMS setup to support rich content experiences, heavy traffic, and personalized customer journeys across its digital properties. After years on a monolithic legacy stack, the team wanted more flexibility, better integration with React, and the ability to tailor offers based on customer data and behavior.

Using Storyblok, Claro built a headless, API-driven content setup with its React-based design system and Salesforce Integration Studio to personalize experiences across four websites. Storyblok enabled Claro to migrate in just 3 months after only 2 weeks of onboarding, and today multiple teams manage over 500 pages daily with a smoother collaboration workflow and easier content operations.

Claro

Adriana Saraiva

Digital DesignOps Manager