Case Study: Chopard creates a luxurious, scalable eCommerce experience with Storyblok

Chopard’s luxurious digital experience for My Happy Hearts

Chopard, the luxury jewelry brand based in Geneva, worked with Storyblok and Razorfish to launch its My Happy Hearts campaign page and connect it with its online store. The main challenge was creating a visually striking, user-friendly experience that could link campaign content to eCommerce product data through a flexible CMS and API-driven setup.

Using Storyblok as the headless CMS, the team built a modular, future-proof architecture with reusable components, Storyblok’s Visual Editor, and integrations such as Nuxt.js, Salesforce Commerce Cloud, Cloudinary, and TwicPics. Storyblok helped Chopard launch in about 2 months with 1 month of improvements, using 20 components and enabling 3 content creators to manage and reuse content for future campaigns and product launches.

Chopard