Case Study: CHIMI achieves scalable global eCommerce and faster content management with Storyblok

CHIMI - Customer Case Study

CHIMI, a Swedish fashion brand founded in 2016, wanted to expand globally and diversify into new product lines, but its WordPress and WooCommerce stack limited flexibility, localization, and scalable content management across markets. The team also struggled to manage different product page experiences for eyewear and apparel while maintaining control over content in multiple regions.

Storyblok helped CHIMI move to a headless architecture with its Visual Editor, reusable content blocks, and internationalization capabilities, integrated with Centra and supported by ROIROI. With Storyblok, CHIMI cut work by 50%, saved an estimated 20 to 40 hours per month, improved product page load time by 100%, and reached a 92% SEO Lighthouse score, while making it much faster to launch localized markets and update content independently.

CHIMI