Case Study: Aulp launches multiple D2C outdoor brand stores with Storyblok

Aulp - Customer Case Study

Aulp, part of the Amateis Group, needed to launch 3 direct-to-consumer online stores for 3 different outdoor sports brands and manage their content from a single administration interface. Storyblok was the chosen CMS to help unify content management across the brands.

Storyblok implemented a solution using Storyblok and Centra, with Next.js and Vercel as part of the stack, to centralize content management for the three brands. The first site, Aulp.fr, was released successfully, but the case study does not provide specific measurable performance results.