Case Study: Functional Nutrition achieves multilingual eCommerce growth with Storyblok

Achieving a vision for the future of natural health

Functional Nutrition, a natural health eCommerce brand, needed to modernize its B2C Supplement Hub as pandemic and Brexit-driven disruptions increased costs, shipping challenges, and the need for international expansion. The company wanted a more flexible platform with local payment options, multiple currencies, and multilingual storefronts, and chose Storyblok to help power the content side of the new setup.

Storyblok, implemented by Story of AMS alongside a modern stack including Shopify, React, Next.js, and Vercel, enabled Functional Nutrition to rebuild its storefront with flexible content management, visual editing, and localization support. The result was a successful launch with 4 localized storefronts, 8 languages in total, and strong performance scores including 92% Lighthouse Best Practices, 85% page accessibility, and 92% SEO.

Functional Nutrition

Robert van Hunsel

Chief Executive Officer