Case Study: Accell Group unites global brands with Storyblok

Accell Group - Customer Case Study

Accell Group, a global bicycle and bike accessories company, needed a better way to manage content across many brands. Before working with Storyblok, the company was juggling multiple CMSs, which created inconsistent content, complicated workflows, and made it difficult to support an object-oriented UX approach for its websites.

Storyblok provided a single headless CMS to unify Accell Group’s brands, with support for localization, workflows, role management, and reusable components. The company has already launched 4 sites in 7.5 months, with component build times of just 5 minutes, and is now scaling its setup across more brands while integrating with Shopware and Algolia.

Accell Group

Rowin Peet

Product Owner