Case Study: HelpPay achieves a 146% traffic increase with Storyblok

A Simple, Intuitive, and Cost-Effective UX in 3 Weeks

HelpPay, an Australian profit-for-purpose fintech, needed to move from a placeholder-style website to a modern, informative, and accessible platform that could better support brand awareness and growth. Their existing CMS was clunky and inflexible, making it difficult for the marketing team to create and update content quickly. HelpPay chose Storyblok as the CMS for its user-friendliness, flexibility, and ability to centralize content across web, mobile app, and social channels.

Storyblok, implemented by Revium using Nuxt.js, enabled HelpPay to rebuild its site in just over 3 weeks while the marketing team populated content in parallel. The new platform delivered a 146% increase in website traffic, a 68% increase in engagement, and a 378% increase in calls to action, while making content management faster and less stressful for the HelpPay team.

HelpPay

Rowan Wild

Co-Founder