Case Study: Sydney FC boosts match day attendance and revenue with Storyblok

A new and interactive stadium site for Sydney FC

Sydney FC, one of the founding members of Australia’s A-League, needed to build excitement around its return to the newly rebuilt Allianz Stadium and create a digital home for members, fans, and corporates. To meet a strict pre-launch deadline and manage fluid requirements efficiently, Sydney FC partnered with Storyblok and Herbert Digital to power a new stadium website using Storyblok’s headless CMS.

Storyblok enabled Herbert Digital to deliver the site in just 4 months, with Sydney FC populating all content in only two weeks thanks to Storyblok’s Visual Editor and flexible content model. The result was a one-stop membership hub that drove strong engagement, with close to 300K views and over 1 million page events, plus a 228% year-on-year increase in match day attendance and a 370% increase in match day revenue.

Sydney FC

Jeremy Butler

Head of Consumer Business, Marketing & Content