Case Study: Birmingham City Council boosts Clean Air Zone awareness and engagement with Story Comms

Birmingham City Council drives 34 million social media reach with Story Comms

Birmingham City Council faced the challenge of launching its Clean Air Zone (CAZ) with low public awareness and largely negative sentiment. The council engaged Story Comms to create a campaign that would not only raise awareness but also inspire residents, businesses, and visitors to support the initiative and make better travel choices.

Story Comms implemented a multi-channel campaign featuring a cinematic film and a visual stunt where colored smoke was released from a city landmark to represent harmful emissions. This approach generated significant media coverage and social media engagement. The results included 81 pieces of coverage, an estimated 13 billion online readership, and a social media reach of 34 million for the stunt video, successfully launching the CAZ with major public impact.

Birmingham City Council